In 2004, while roommates in college, Peter Smathers and Austin Branson decided to start a company that offered needlepoint belts. Each had each been gifted a needlepoint belt from their girlfriends and they became intrigued with these unique accessories. After looking to buy finished belts, they realized that there wasn’t a company that featured these timeless items. From the start, their goal was to make the belts more available, attractive and affordable.
Since those early beginnings, they have expanded to a full line of needlepoint accessories.